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There could be changes to the MLB posting system this season, just in time for Masahiro Tanaka to come to American in November. If these changes take place, three teams would win the posting bid instead of one. Now the player can get a competitive deal, the NPB team still gets the posting fee, and MLB teams have a better chance of signing their target.
If the Yankees are planning to go big on Tanaka, a large posting fee will only get them so far, it will come down to proving they are the right team to go to. Aside from offering the most money, the Yankees have some positives to offer him as he makes his decision on where to play for the next five to six years.
One thing the Yankees have is a connection to Japan. Ichiro Suzuki will be on the roster in 2014 and could be a great ambassador to American Baseball. If they re-sign Hiroki Kuroda, that's just even more support in his corner if he comes to New York.
Aside from just players, the organization also employs ex-big league manager and current special assistant to the GM Don Wakamatsu. In the lead up to Tanaka's posting, Wakamatsu has spent time in Japan scouting him and it's possible that they have met before. Having an Asian-American scout is a fantastic way to form a connection with the pitcher.
Finally, and though the Yankees have no part in this, Tanaka has played with three former Yankees this season (Darrell Rasner, Casey McGehee, and Andruw Jones). While they probably aren't trying to recruit him to the team, it's more than likely that they've talked about Major League Baseball and their experiences in America. All three have the Yankees organization in common, especially as the last teams they played for, so it's very possible Tanaka has already heard all about how the organization operates.
The Yankees need someone like Tanaka and they'll need to throw everything they have at him, maybe even Hideki Matsui, if they want to beat out teams like the Red Sox, Dodgers, Mets, and Cubs who could offer just as much money. Luckily, they have plenty of bullets to use.